The State of Play in the Organic Sector

As you prepare to attend this year’s SFFF, it’s worth considering where the most compelling market opportunities lie. What trends will you discover at the show and what’s around the corner? Roger Kerr, Chief Executive of the organic certification body OF&G, considers the state of play in the organic sector and its potential impact on food and drink businesses…

Positively Organic – Some Key Facts

“From OF&G’s perspective, as a leading organic control body with over 40 years’ experience in the food sector, we can say with confidence that the prospect for organic businesses is brighter than it’s been in several years, with consumer interest in organic produce again on the rise. If you’re a food and drink producer or retailer looking for sustainable growth, the past eighteen months have provided some robust data to support organic as a viable and attractive option."

  • Retail figures from Kantar World Panel show consumer demand for organic produce has increased 3.2 per cent in the 12 months to April 2015.
  • OF&G have organic licensees who have reported double digit growth, year on year for the past 6 years.
  • Recent OTB (Organic Trade Board) data indicates 48 per cent of households claim to have purchased organic food in the past 12 months and that 45 per cent of consumers intend to buy more organic produce in future.
  • Statistics from independent wholesale businesses who carry organic certification with OF&G report that organic food sales have held up well throughout the recession. 
  • The EU group of IFOAM (International Federation of Organic Agriculture Movements) published the group’s vision document, ahead of further talks with the European Commission on how to increase availability of organic food across the EU. 

"Organic is a growing part of the food market with increasing numbers of people seeking out food which not only delivers high quality but also answers their need for food produced with high animal welfare and proven environmental benefits. To continue to satisfy this demand the sector needs to continue to innovate – which is where you come in. Exhibitors and visitors to SFFF15 are at the forefront of developments in the food and drink sector and by working together we can build on this great opportunity.”

Click here to find out how OF&G can help.